ROSIE HUTNER is an experienced retail expert. After every career step in retail – from apprenticeship to central acquisition of one of the largest retailers in Germany – she moved over to the industry side. Later she worked as a Distribution Manager of a renowned skirt manufacturer and Retail Manager of one of the world’s largest clothing manufacturers than she founded AREA. She is responsible for distribution planning and monitoring, advises industry and trade regarding questions about product lines, and is highly knowledgeable in retail conception. Furthermore, she is the contact partner for management and business solutions.

OUR VISION: „Brands are made on the sales floor!“

OUR MISSION: All of our energy at the point-of-sale – that’s what the AREA team is all about.

OUR STATEMENT No marketing measure is more effective than means directly channelled to the success and the presentation at the P.O.S., which reinvest themselves in turnovers and revenues. For us it is a profession to provide our brands with an optimal correspondence at the P.O.S. every day anew. Sustainable, growth-orientated, and above all, authentic.