Brands are made on the sales floor!

ROSIE HUTNER is an experienced retail expert. After every career step in retail – from apprenticeship to central acquisition of one of the largest retailers in Germany – she moved over to the industry side. Later she worked as a Distribution Manager of a renowned skirt manufacturer and Retail Manager of one of the world’s largest clothing manufacturers than she founded AREA. She is responsible for distribution planning and monitoring, advises industry and trade regarding questions about product lines, and is highly knowledgeable in retail conception. Furthermore, she is the contact partner for management and business solutions.

OUR VISION: „Brands are made on the sales floor!“

OUR MISSION: All of our energy at the point-of-sale – that’s what the AREA team is all about.

OUR STATEMENT No marketing measure is more effective than means directly channelled to the success and the presentation at the P.O.S., which reinvest themselves in turnovers and revenues. For us it is a profession to provide our brands with an optimal correspondence at the P.O.S. every day anew. Sustainable, growth-orientated, and above all, authentic.


Our responsibilities and skills are in everything visual merchandising - from servicing shops to trainings and consulting.

Visual Merchandising

Since 2000 AREA has been servicing retail shop floors throughout Europe. Numerous brands in both the industry and the marketplace trust the expertise of our merchandisers.


Providing training and skills for employees is an important building block in the AREA philosophy. For us it‘s all about people. We train passionately and competently, from successfully proven performance on the sales floor.

Concept & Consulting

Whether it is is New Media, 360° Marketing, or collection concepts – the challenges in the marketplace are steadily increasing. AREA advises you 360° around.


AREA has expanded its services and implemented four digital VM tools. With these tools, you can create individual performance packages that take into account all corporate structures and all retail situations.
Another advantage: Perfect quality control and a comprehensive VM service.



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We always have an open ear for your questions and we look forward to hearing from you.


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