MARLIES NIEHUIS
Head of Visual Merchandising

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Since 2000 AREA has been servicing retail shop floors throughout Europe. Numerous brands in both the industry and the marketplace trust the expertise of our merchandisers.

Our professional team serves, instructs and coaches employees in the trade.

Perfectly organized, our team is fully focused on employee relations and qualification, as well as optimal and effective service.

What merchandising means to us:

  • to competently convey the lifestyle of the target group
  • to motivate the purchase
  • to consider the operating figures during shop floor design and staging
  • to stay true to the brand
  • to create ‚brandscapes‘ – worlds of experiences

Our services:

  • Continual servicing of retail shop floors in the
    trade
  • Implementation of visual merchandising and CI guidelines, including decoration and multiple placing
  • Customer relations management with the sales staff
  • Presentation and maintenance of all end consumer marketing measures at the point-of-sale
  • Training of the sales staff / decorators (sales techniques, product, visual merchandising) on the sales floor