Rosie Hutner
Managing Director

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VM-Online-Tools

AREA has expanded its services and implemented four digital VM tools. With these tools, you can create individual performance packages that take into account all corporate structures and all retail situations.

Another advantage: Perfect quality control and a comprehensive VM service.

VM-Online-Coach

The VM-Online-Coach is a tool for the real-time communication between the area manager and the merchandiser (area merchandiser or company merchandiser) via live video chat. The optimum AREA support is ensured without travel expenses and costs.

Services and possibilities:

· Analysis of the actual situation in the store using the corresponding guidelines.

· Create a to-do checklist with corresponding recommendations for action which represents the documentation at the same time.

· Subsequent quality control.

· Create photos documentation (before / after).

· Evaluation of the processes (time expenditure, sources of error, frequency, personnel).

VM-Style-Guide

The new virtual VM Style Guide is a true all-round among the digital displays. It serves as an image carrier, medium information, marketing tool and above all as a perfect customer consultant at the POS.

Services:

· Recognition of items selected by the customer.

· Automatic playback of content to be played back (product information, styling suggestions, alternative or complementary items).

· Generation of additional sales without costly personnel.

· Evaluation of all articles that have been featured (Winner and Loser, customer frequency, placement, etc.).

· Emotionalisation by image trailer into the rest mode.

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VM-Guideline-Viewer

The VM-Guideline-Viewer is an interactive training tool in the form of an app for mobile and stationary devices. It combines the aspects of an onsite visit with those of an offsite guideline.

Services and possibilities:

· Create of  25-35 minute individual and interactive video showing the implementation of the measures of the corresponding Guidelines.

· Explain the various actions by a VM responsible.

· Change the viewing angle and move freely in the store during the videos.

· Skip over and repeat training content.

· Sustainable training quality through any playability of the content.

VM-Report-Manager

AREA has developed a reporting tools based on years of experience with the requirements of the travel business.

· Platform-independent (Windows, IOS, Android) and also available as an app.

· An input can be made both online and offline.

· Must be purchased on a license based on AREA.

· It can be combined with all Visual Merchandising online tools.